Role: Creative Direction, 
Film Direction, Editing
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Client: E-Redes (Portugal)
Agency: OMZ
Film Production: OMZfilms
Audio Production: Mandril
Creative & Film Director:
Gabriel Muchon

Creative Team:
Felipe Higashi, Felipe Sato

Planning Team:
Guilherme Braga, Sâmara Paz, Suelen Felix, Gabriel Pereira

Account Managers:
Camila Ferrari

Agency Producer:
Marcos Lara



"Natural Influencers:
a timeless trend with real, everyday impact.”


In 2024  Klabin launched a campaign honouring the greatest influencer on the planet: the tree.

Created and produced by OMZfilms, the film positions the tree as “a natural influencer”, a timeless trend with real and daily impact on the world. Narrated in first person and written in a modern, digital-native voice, the script reflects Klabin’s brand tone while connecting authentically with today’s audience.




















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